If you submit your website to search engines when it’s unfinished, the web crawlers can collect undesired information, like default texts, irrelevant images, as well as the links to someone else’s social profiles. It might take you a lot of effort to get Google re-index your website with updated correct content.
With the new Promotion tool you can check your website performance and see if it’s ready to be promoted or some improvements need to be made. The website analysis is carried out according to 4 main criteria:
- They say content is king. Indeed, having original texts is fundamental for your website promotion. Go ahead and add credible, quality content. No one knows your business better than you do, which means it is you who can best communicate what your business is all about.
- Original pictures is another crucial parameter of a successful website. Launching a photography website as well as any other website, with default images in the Slider or Gallery is unprofessional. That is why, we recommend that you replace them with custom ones before your website makes its debut.
- Did you know that having a custom domain is very important for your business? It improves brand recognition, increases credibility among clients and partners, and helps greatly with online promotion. If you’ve got a custom domain, here’s how you can connect it to your uKit website. If not, it’s the right time to buy one directly from uKit.
- Last, but not least: widgets completeness. The essential widgets for a business website are Contact Information, Social Networks, Map, and Contact Form. Be sure to fill them out with the correct company name, address, phone number, opening hours, and social accounts, so that your clients can easily contact you and place an order.
You don’t have to reach 100% for all of the 4 criteria to start promoting your website. It won’t hurt if you keep some of the default pictures or texts when submitting your website to indexing for the first time. Once you are on the green side, you can go ahead and start the promotion.